50 years of expertise in water filtration

PurelyAqua water guide

PFAS in drinking water is no longer something to ignore.

Your water can look clear, taste normal and still contain traces of substances you can neither see, smell nor taste.

PFAS limits have been tightened because PFAS is a real issue. PFAS are often called forever chemicals because they break down extremely slowly and can accumulate in the body over time.

Start with Health Expert See all jugs and filters

What you cannot see may still be worth filtering out

We work with water filtration because we know the difference it makes when you understand your water and choose a filter based on your needs — not guesswork.

PFAS

PFAS is now found in many municipal water analyses. Even when values are below the legal limit, many people choose to filter their drinking water to reduce everyday exposure.

Metals

Metals can come from pipes, installations or local conditions. They are not always something you can taste — but many still want to reduce them in the family’s drinking water.

Limescale & hard water

Limescale affects taste, coffee, tea and kitchen appliances. If your kettle quickly develops deposits, it is a clear sign of hard water.

Below the limit does not necessarily mean zero. When authorities tighten PFAS limits, it is because total exposure is being taken more seriously. That is why more families now actively choose to filter their drinking water.

Most chosen by our customers

Water filter jug with Health Expert filter

Health Expert is our most popular solution for those who want to take PFAS in drinking water seriously. The filter is developed for targeted reduction of selected PFAS substances — while giving you fresher water for drinking, coffee, tea and cooking.

Developed to reduce selected PFAS substances
Easy start without installation
Good for drinking water, coffee, tea and cooking
A concrete everyday choice for those who want to reduce unnecessary exposure

See Health Expert See filter

Choose your filter based on what you want to reduce

Not all filters do the same thing. That is why we work with clear filter choices, so you can choose more precisely based on your water and everyday needs.

PFAS focus

Health Expert

For those who want targeted filtration of selected PFAS substances.

See filter

Limescale & hard water

Limescale Stop

For those who want to reduce limescale and protect kettles and coffee machines.

See filter

Taste & everyday water

bi-flux® Universal

For those who want fresher water for drinking, coffee, tea and cooking.

See filter

Directly from the tap

Genova tap filter

For those who want to filter water directly at the tap — practical for families and everyday use.

See Genova

Complete solution

For those who want to filter more than one glass at a time

The filter jug is a strong start. The complete solution is for those who want to take the next step and make filtration even easier in everyday life — both at the table and directly at the tap.

Filter jug for the water you drink most
Genova tap filter for easy filtration directly from the tap
Practical solution for families, cooking and daily use
A more complete setup for those who want to take water quality seriously

See complete solution See Genova

You cannot see PFAS in the water. But you can choose to filter.

Start with the water you drink every day. Health Expert is our clear recommendation for those who want to reduce selected PFAS substances and make a more conscious choice for themselves and their family.

Start with Health Expert See all jugs and filters

Please note: Filtration performance depends on filter type, water composition and correct use. PFAS reduction applies to selected PFAS substances according to the manufacturer’s test data. Information about your local drinking water is usually available through your municipality or local water supplier.