Privacy policy

Privacy Policy

Last updated: 8 April 2026

PurelyAqua (operated by Jenark AB) runs this store and website, including all related information, content, features, tools, products and services, to provide you with a curated shopping experience (“the Services”).

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal data when you visit, use or make a purchase from our Services, or otherwise communicate with us.

If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the processing of personal data.

Please read this policy carefully. By using our Services, you acknowledge that you have read and understood how your data is collected, used and shared.

Personal data we collect

“Personal data” refers to information that identifies or can reasonably be linked to you.

We may collect the following categories of personal data:

  • Contact details – name, address, billing and delivery address, phone number and email
  • Financial information – payment details and transaction data (processed securely via payment providers)
  • Account information – login details, preferences and settings
  • Transaction data – products viewed, added to basket, purchased, returned or exchanged
  • Communication – information you share when contacting us
  • Device information – IP address, browser and device identifiers
  • Usage data – how you interact with our website

How we collect your data

  • Directly from you when you place an order, create an account or contact us
  • Automatically through cookies and similar technologies
  • From service providers (e.g. payment and logistics partners)
  • From partners and third parties

How we use your personal data

We use your personal data to:

  • Provide and improve our Services – process orders, payments and deliveries
  • Personalise your experience – recommendations and saved preferences
  • Communicate with you – customer support and order updates
  • Marketing – relevant offers and updates (you can opt out at any time)
  • Security – prevent fraud and ensure safe transactions
  • Legal obligations

Sharing of personal data

We may share your personal data with:

  • Shopify, which powers our store
  • Service providers for payments, delivery and IT services
  • Marketing partners for relevant advertising
  • Authorities when required by law

Shopify

Our store is hosted by Shopify, which processes personal data to provide and improve the Services.

Learn more here:
https://privacy.shopify.com

Third-party links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

Children

Our Services are not intended for children, and we do not knowingly collect personal data from minors.

Security and data retention

We use appropriate technical and organisational measures to protect your data.

We retain personal data only as long as necessary to:

  • provide our Services
  • comply with legal obligations
  • resolve disputes

Your rights

Depending on your location, you may have the right to:

  • access your personal data
  • request correction
  • request deletion
  • restrict or object to processing
  • data portability
  • withdraw consent

To exercise your rights, please contact us via email.

Marketing preferences

You can unsubscribe from marketing emails at any time using the link provided in our emails.

Complaints

If you have concerns about how we handle your data, please contact us:

hello@purelyaqua.dk

You also have the right to lodge a complaint with your local data protection authority.

International transfers

Your data may be processed outside your country of residence. Where applicable, we ensure appropriate safeguards are in place.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

Contact

Jenark AB
Makadamgatan 5
254 64 Helsingborg
Sweden

Email: hello@purelyaqua.dk
Company Registration Number: 556977-9217
VAT Number: SE556977921701

Jenark AB is the data controller for your personal data.